Bubba Gump Posted February 9, 2021 Share Posted February 9, 2021 (edited) Also had their lowest ratings since 2007. People are sick of watching Tom Brady, and maybe already getting sick of all the Mahomes hype. I would be willing to bet that a Bills/Packers SB would've generated a bigger audience. https://www.cnbc.com/2021/02/09/super-bowl-ratings-game-fails-to-attract-more-than-100-million-viewers.html Edited February 9, 2021 by Bubba Gump 6 1 9 4 1 Link to comment Share on other sites More sharing options...
Hapless Bills Fan Posted February 9, 2021 Share Posted February 9, 2021 Topic titles must reflect the content of the topic (and it must contain more than just a name). This helps to reduce the number of duplicate topics and makes the community much more user friendly. Please edit the title so that it properly reflects the discussion that you started. Thank you. Link to comment Share on other sites More sharing options...
Shaw66 Posted February 9, 2021 Share Posted February 9, 2021 They didn't get their dream matchup. They got two lousy TV markets. If you're in professional sports, NY-LA or something like that is your dream matchup. 6 1 1 Link to comment Share on other sites More sharing options...
Bubba Gump Posted February 9, 2021 Author Share Posted February 9, 2021 (edited) 20 minutes ago, Shaw66 said: They didn't get their dream matchup. They got two lousy TV markets. If you're in professional sports, NY-LA or something like that is your dream matchup. That's false. LA has some of the worst sports TV ratings around. And two lousy markets doesn't matter, the ratings are for the entire country, not just TB and KC. Edited February 9, 2021 by Bubba Gump 5 2 Link to comment Share on other sites More sharing options...
SectionC3 Posted February 9, 2021 Share Posted February 9, 2021 22 minutes ago, Bubba Gump said: Also had their lowest ratings since 2007. People are sick of watching Tom Brady, and maybe already getting sick of all the Mahomes hype. I would be willing to bet that a Bills/Packers SB would've generated a bigger audience. https://www.cnbc.com/2021/02/09/super-bowl-ratings-game-fails-to-attract-more-than-100-million-viewers.html Smaller TV markets, general fatigue, Brady fatigue, and a very, very unlikable Chiefs team. Mahomes is OK, but Kelce is annoying, Jones plays like a d-bag, Reid apparently lets d-bags run amok there, and Hill is beyond a d-bag. 8 1 Link to comment Share on other sites More sharing options...
TheFunPolice Posted February 9, 2021 Share Posted February 9, 2021 America's Team in the red, white and blue wasn't in it this year. Out loveable group of scrappy underdogs came up just short this time around. Also, Tom Brady is a movie people have seen 1000 times already. A lot of people expected KC to win in a blowout. It wasn't that compelling before, and the actual game was awful to watch. Boring. One sided. Brady again (yay!). Refs threw the flags they needed to early to ensure a large TB lead. 1 1 1 Link to comment Share on other sites More sharing options...
frostbitmic Posted February 9, 2021 Share Posted February 9, 2021 The last time I watched a brady bowl was when the Seahawks gave brady a ring. Last year was the only Super Bowl in the last 5 that i watched, and only because brady wasn't in it. 1 Link to comment Share on other sites More sharing options...
MJS Posted February 9, 2021 Share Posted February 9, 2021 I barely even remembered to turn on the game, honestly. It was the least interesting Superbowl I can ever remember. 3 2 2 1 Link to comment Share on other sites More sharing options...
Jobot Posted February 9, 2021 Share Posted February 9, 2021 1 hour ago, Bubba Gump said: Also had their lowest ratings since 2007. People are sick of watching Tom Brady, and maybe already getting sick of all the Mahomes hype. I would be willing to bet that a Bills/Packers SB would've generated a bigger audience. https://www.cnbc.com/2021/02/09/super-bowl-ratings-game-fails-to-attract-more-than-100-million-viewers.html ...why is this a dream matchup for the NFL? I'd think that two non-major markets would be anything but ideal assuming maximizing revenue would determine "the NFL's dream matchup" Link to comment Share on other sites More sharing options...
TheFunPolice Posted February 9, 2021 Share Posted February 9, 2021 Bills Rams will be epic next year, in LA 4 1 Link to comment Share on other sites More sharing options...
dave mcbride Posted February 9, 2021 Share Posted February 9, 2021 2 minutes ago, Jobot said: ...why is this a dream matchup for the NFL? I'd think that two non-major markets would be anything but ideal assuming maximizing revenue would determine "the NFL's dream matchup" I don't think market size has much to do with it. The 2000 TN-STL bowl and the 1998 Den-GB bowl did notably better relative to the years that surrounded them. My pet theory is that teams from Southern California and and Florida drive down ratings because the fan bases aren't committed. The LA area rating for the 2019 LA-NE was really low, relatively speaking. 2 Link to comment Share on other sites More sharing options...
GoBills808 Posted February 9, 2021 Share Posted February 9, 2021 21 minutes ago, TheFunPolice said: America's Team in the red, white and blue wasn't in it this year. Out loveable group of scrappy underdogs came up just short this time around. Also, Tom Brady is a movie people have seen 1000 times already. A lot of people expected KC to win in a blowout. It wasn't that compelling before, and the actual game was awful to watch. Boring. One sided. Brady again (yay!). Refs threw the flags they needed to early to ensure a large TB lead. If they wanted to ensure a large early TB lead they would have called the Ronald Jones dive on 4th and goal a TD 1 Link to comment Share on other sites More sharing options...
Logic Posted February 9, 2021 Share Posted February 9, 2021 13 minutes ago, dave mcbride said: Ratings are down for all sports since Covid hit. I'm not completely sure what's driving it, but there was in fact a big upsurge in cord-cutting in the last year (https://techcrunch.com/2020/09/21/pandemic-accelerated-cord-cutting-making-2020-the-worst-ever-year-for-pay-tv/). But I think you're probably right that exhaustion played a role, especially after this insane political year. Also, look at the decline in 18-49 year olds over the past decade: https://www.sportsmediawatch.com/super-bowl-ratings-historical-viewership-chart-cbs-nbc-fox-abc/. That decline applies to all sports, especially in 2020. Anyway, the dip this year was big. Maybe the fact that bars and super bowl parties mostly disappeared this year too played a role. There are a lot of bars in this country. Winner winner, chicken dinner. 2 Link to comment Share on other sites More sharing options...
TheFunPolice Posted February 9, 2021 Share Posted February 9, 2021 I always wondered how bars and watch parties factor into ratings Link to comment Share on other sites More sharing options...
RiotAct Posted February 9, 2021 Share Posted February 9, 2021 15 minutes ago, Jobot said: ...why is this a dream matchup for the NFL? I'd think that two non-major markets would be anything but ideal assuming maximizing revenue would determine "the NFL's dream matchup" Brady vs. Mahomes 1 1 1 Link to comment Share on other sites More sharing options...
Michael1962 Posted February 9, 2021 Share Posted February 9, 2021 Hopefully the NFL will realize that JA sells and the officiating will reflect that. While I hate the preferential treatment Brady gets that is probably not going to change. So it might as well be directed to JA. 2 1 Link to comment Share on other sites More sharing options...
Nextmanup Posted February 9, 2021 Share Posted February 9, 2021 28 minutes ago, TheFunPolice said: Bills Rams will be epic next year, in LA Rams unlikely to be in SB next year, IMO. 1 1 Link to comment Share on other sites More sharing options...
Jobot Posted February 9, 2021 Share Posted February 9, 2021 27 minutes ago, RiotAct said: Brady vs. Mahomes That's maybe your dream matchup. But the NFL cares about money. Link to comment Share on other sites More sharing options...
DerSpielmans Posted February 9, 2021 Share Posted February 9, 2021 As an avid football fan of over 30 years, this was one of the first Superbowls that I could care less about. I was more interested playing a game on my phone than watching. I have found that over the past 10 years, the NFL is more interested in attracting new viewers than pleasing their loyal fans who turn in every Sunday. They are obsessed with half time shows featuring musical acts that do not gel with regular viewers ie Lady Gaga, Katie Perry and now The Weeknd. Identity politics is also hurting viewership. People watch football for escapism. They want to watch a game without being reminded of all the terrible things that are going on in the world. Instead, every year we are faced with another "cause" that the NFL has tried to twist and make their own. I don't want to hear about anything but what is going on with the game. Please just give us 3 -4 hrs of fun and excitement without reminding me how awful society can be. I truly believe people have compassion fatigue and are tired of hearing it all. This was a year when the NFL had the opportunity to get tons of views because most are stuck at home bc of Covid and would gladly watch. Instead, they failed miserably and lost viewership because they have lost the pulse of their true fans. Maybe its time for the NFL to get out of the game of politics and focus on encouraging their true fans to watch. 1 2 Link to comment Share on other sites More sharing options...
BADOLBILZ Posted February 9, 2021 Share Posted February 9, 2021 37 minutes ago, dave mcbride said: Ratings are down for all sports since Covid hit. I'm not completely sure what's driving it, but there was in fact a big upsurge in cord-cutting in the last year (https://techcrunch.com/2020/09/21/pandemic-accelerated-cord-cutting-making-2020-the-worst-ever-year-for-pay-tv/). But I think you're probably right that exhaustion played a role, especially after this insane political year. Also, look at the decline in 18-49 year olds over the past decade: https://www.sportsmediawatch.com/super-bowl-ratings-historical-viewership-chart-cbs-nbc-fox-abc/. That decline applies to all sports, especially in 2020. Anyway, the dip this year was big. Maybe the fact that bars and super bowl parties mostly disappeared this year too played a role. There are a lot of bars in this country. Yeah it's been reported........but not on the likes of ESPN of course.........that the NFL has been giving back money to the networks this season because advertisers have been asking for money back because of poor ratings. Viewing habits are changing but there is far too much content that a large amount of the country sees as boring, depressing or inflammatory being forced into the equation by the NFL and NBA specifically. Obviously the key is to stay continuously entertaining to the audience and the sports leagues are falling short in that regard. 1 Link to comment Share on other sites More sharing options...
Doc Brown Posted February 9, 2021 Share Posted February 9, 2021 We'll see next year when life will hopefully get back to normal. It's hard to draw any conclusions though as I'm guessing a lot of people who usually don't watch football but will attend Super Bowl parties that didn't this year didn't tune in to the game. Having said that, improve your damn halftime show. It was awful. 2 Link to comment Share on other sites More sharing options...
Malazan Posted February 9, 2021 Share Posted February 9, 2021 (edited) 2 hours ago, Bubba Gump said: Also had their lowest ratings since 2007. People are sick of watching Tom Brady, and maybe already getting sick of all the Mahomes hype. I would be willing to bet that a Bills/Packers SB would've generated a bigger audience. https://www.cnbc.com/2021/02/09/super-bowl-ratings-game-fails-to-attract-more-than-100-million-viewers.html I'm with you, but Bills fans should understand that if Josh has another great year then the Josh hype is gonna be annoying to every other team. Edited February 9, 2021 by jeremy2020 1 1 Link to comment Share on other sites More sharing options...
without a drought Posted February 9, 2021 Share Posted February 9, 2021 (edited) The lack of super bowl parties, might have factored in a little. Edited February 9, 2021 by without a drought Link to comment Share on other sites More sharing options...
Shaw66 Posted February 9, 2021 Share Posted February 9, 2021 2 hours ago, Bubba Gump said: That's false. LA has some of the worst sports TV ratings around. And two lousy markets doesn't matter, the ratings are for the entire country, not just TB and KC. Whatever LA is, it's an absolute certainty that if you asked the NFL to list their top 15 preferred teams in the Super Bowl, neither KC nor Tampa Bay is on the list. The ratings are driven by the big TV markets, and the NFL wants teams from the big TV markets in the Super Bowl. Just like the NBA and Major League Baseball. Tampa Bay and MIlwaukee is not a dream matchup in the World Series. Link to comment Share on other sites More sharing options...
wjag Posted February 9, 2021 Share Posted February 9, 2021 Not sure about other markets, but I can report in my household it got a 100%.. 1 Link to comment Share on other sites More sharing options...
TheFunPolice Posted February 9, 2021 Share Posted February 9, 2021 (edited) The golden age of streaming, for people who want to brag about how smart they are saving money and "cord cutting" is coming to an end fast. These companies have figured out how to play the game. Yes, streaming is the future, as is paying a LOT more to do it. All you streamers were just Beta testing the system for them. Soon everything worth watching will be on a + network. It's already happening. You have Hulu or Pluto TV or Saturn Tv or Mars TV? Cool! you can watch the same reruns that they show on cable. Read the comments about Discovery+ on any social media platform. Edited February 9, 2021 by TheFunPolice 1 Link to comment Share on other sites More sharing options...
Mango Posted February 9, 2021 Share Posted February 9, 2021 Political reasonings aside, I thought that the Mahomes v Brady story line was compelling enough heading into the game, at least on a macro level. Sort of, "does the old man have enough left in the tank to stop Mahomes from being King of the Hill?" I don't have the same hate for Brady in the NFC, and KC fans have become super insufferable VERY QUICKLY. Feels like they became that way overnight, where as Patriots fans at least took a few seasons to get there. The last thing I wanted was Mahomes to win on Sunday, and I am glad he got absolutely embarrassed. I will say, I do not think that largely, fans like "super teams" The NFL is not the NBA, but given the offensive firepower, KC and TB are about as close as you will get with AB, TB, Gronk, Godwin, Evans vs. Mahomes, Kelce, Hill, Watkins. I have literally zero data to support this. It just feels that way. 3 Link to comment Share on other sites More sharing options...
ProcessAccepted Posted February 9, 2021 Share Posted February 9, 2021 2 hours ago, Shaw66 said: They didn't get their dream matchup. They got two lousy TV markets. If you're in professional sports, NY-LA or something like that is your dream matchup. They got the dream matchup in terms of the narrative that they promote. 1 1 Link to comment Share on other sites More sharing options...
Patrick Duffy Posted February 9, 2021 Share Posted February 9, 2021 3 hours ago, Bubba Gump said: Also had their lowest ratings since 2007. People are sick of watching Tom Brady, and maybe already getting sick of all the Mahomes hype. I would be willing to bet that a Bills/Packers SB would've generated a bigger audience. https://www.cnbc.com/2021/02/09/super-bowl-ratings-game-fails-to-attract-more-than-100-million-viewers.html I think it would have too. Although ratings are down across the board for sports pretty much. But Bill/Packers would have probably gotten a significant amount more imo. 1 1 Link to comment Share on other sites More sharing options...
The Frankish Reich Posted February 9, 2021 Share Posted February 9, 2021 1 hour ago, dave mcbride said: Ratings are down for all sports since Covid hit. I'm not completely sure what's driving it, but there was in fact a big upsurge in cord-cutting in the last year (https://techcrunch.com/2020/09/21/pandemic-accelerated-cord-cutting-making-2020-the-worst-ever-year-for-pay-tv/). But I think you're probably right that exhaustion played a role, especially after this insane political year. Also, look at the decline in 18-49 year olds over the past decade: https://www.sportsmediawatch.com/super-bowl-ratings-historical-viewership-chart-cbs-nbc-fox-abc/. That decline applies to all sports, especially in 2020. Anyway, the dip this year was big. Maybe the fact that bars and super bowl parties mostly disappeared this year too played a role. There are a lot of bars in this country. ^This. I kind of thought that the lack (well, lessening) of SB parties would drive up ratings. Instead of a dozen people watching on one TV, they’d be watching on 6 TVs. But I guess not. I think I watched more televised sports last year than I have in any year in my life just for lack of other leisure activities, but I guess I’m in the minority. Hey, there was a post-COVID baby bust too. So some things weren’t substitutes. Eating? That was way up. I saw that Frito-Lay sales were up about 30%. Which may also explain the baby bust in addition to the COVID 15. 2 Link to comment Share on other sites More sharing options...
Patrick Duffy Posted February 9, 2021 Share Posted February 9, 2021 1 hour ago, RiotAct said: Brady vs. Mahomes Lol, the NFL's old golden boy vs the new golden boy 1 Link to comment Share on other sites More sharing options...
LABILLBACKER Posted February 9, 2021 Share Posted February 9, 2021 1 hour ago, TheFunPolice said: Bills Rams will be epic next year, in LA That's what I'm predicting. 1 hour ago, Michael1962 said: Hopefully the NFL will realize that JA sells and the officiating will reflect that. While I hate the preferential treatment Brady gets that is probably not going to change. So it might as well be directed to JA. 2 weeks ago Josh's banged up receivers were held and abused all day. No flags until garbage time. We'll see what matchup the shield wants to choreograph this next season? 2 1 Link to comment Share on other sites More sharing options...
Steptide Posted February 9, 2021 Share Posted February 9, 2021 Interesting to me that the last time they were that low was 2007 with an undefeated Patriots team trying to make history. Don't have any good reason other than it was Brady again, and kc again who we already saw last year. I'd guess too that no being able to have a full capacity of fans may have played a role. Who knows Link to comment Share on other sites More sharing options...
Buffalo_Stampede Posted February 9, 2021 Share Posted February 9, 2021 (edited) People watch the game differently. It was also the most live steamed game ever. Its not politics, not Brady, not people doing anything else. There's a bunch of ways to watch the game other than tuning into CBS. Edited February 9, 2021 by Buffalo_Stampede 1 Link to comment Share on other sites More sharing options...
HeHateMe Posted February 9, 2021 Share Posted February 9, 2021 Not specifically the NFL but I find other sports less interesting to watch without fans, especially the NBA/NCAAB/Hockey... the environment plays such an important role in those sports at least as a viewer.. Without fans it just seems less important and then less interesting because of that. Link to comment Share on other sites More sharing options...
njbuff Posted February 9, 2021 Share Posted February 9, 2021 The SB went from 114 million to 96 mill this year. Pretty simple, get woke, go broke. 4 3 Link to comment Share on other sites More sharing options...
frostbitmic Posted February 9, 2021 Share Posted February 9, 2021 44 minutes ago, LABILLBACKER said: That's what I'm predicting. 2 weeks ago Josh's banged up receivers were held and abused all day. No flags until garbage time. We'll see what matchup the shield wants to choreograph this next season? Green Bay receivers were being held all day in the NFCCG as well. Next years brady bowl will be a rematch of this one. 2 Link to comment Share on other sites More sharing options...
Back2Buff Posted February 9, 2021 Share Posted February 9, 2021 Honestly, I'm just exhausted with sports. I watch/listen to zero sports talk shows. The only sports I have tuned into was the NFL, but towards the end of the year, I only watched Bills games. Even during playoffs, I had to put an effort into watchin the Bills games. Sports have become too time consuming where it is becoming easier just to tune out. To keep up, you need to pay attention all year. I had the superbowl on it background this year, but didn't watch second half entirely. Don't know how else to explain it as I simply didn't care. 1 Link to comment Share on other sites More sharing options...
Buddo Posted February 9, 2021 Share Posted February 9, 2021 For all of the hype about Brady vs Mahomes, who was really that interested in that particular storyline? Where is the 'underdog', or a different compelling storyline? While lots of people likely had a preference of which team they wanted to win, how many were really bothered? On top of that, for most regular watchers of NFL games, imho, you could see what was going to happen, by the end of the first quarter. KC O-Line was non existent, mostly because it was made up of nonentities. 1 Link to comment Share on other sites More sharing options...
billsfan89 Posted February 9, 2021 Share Posted February 9, 2021 3 hours ago, Bubba Gump said: That's false. LA has some of the worst sports TV ratings around. And two lousy markets doesn't matter, the ratings are for the entire country, not just TB and KC. When you are talking about the Superbowl and the ratings being on the margins then I do think markets could be the difference between 110 million and 105 million viewers. The highest rated Super Bowl was 2013/2014 when Seattle played Denver in New Jersey/NYC Metro area. Now it may sound perplexing that the 13th TV market (Seattle) and 17th TV market (Denver) would produce the highest rating, however the game was a big deal locally in the NYC metro area. It was the first and most likely only Super Bowl played in outdoor cold weather and in NYC metro area. Living in NJ at the time I can tell you that game was a big deal locally, toss in the fact that it was a highly anticipated matchup in football terms and it scored the biggest rating. LA might not be an optimal market for ratings on football but other areas like NYC, Philly, Boston, Chicago and other bigger markets can draw a few million people that might make the difference. Link to comment Share on other sites More sharing options...
Recommended Posts