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“Bills Stadium” will be used in transition away from New Era


YoloinOhio

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1 minute ago, John Gianelli said:

If there's a company looking to making an immediate impact in the region from a brand awareness perspective, there's millions of dollars of unpaid media awareness that comes from that," said John Cimperman, executive vice president of the marketing agency FuseIdeas who has worked on naming rights deals.

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8 minutes ago, Charles Romes said:

I would have preferred reverting to Ralph Wilson Stadium for times there is no official sponsor. He did bring the team here and created a prominent poison pill to keep it here. Then left a nice pile of cash for the community. 

 

If Ralph were alive and still owned the team, they could have gone with 'Cheap-O-Air' Stadium and called it a day. ? j/k

 

'The Ralph' would have worked. It's catchy, easy, and a lot of fans still called it that even when it was 'New Era Field'.

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