I remember, a couple of decades ago, Peter King, a Sports Illustrated columnist back then (now retired) wrote a piece in his Monday Morning Quarterback column about being at the Bills game watching hundreds of fans walking around with cardboard cowboy hats. He had some odd and 'only in Buffalo' types of comments. it was kinda funny. I had moved away from Buffalo by then, but apparently Labatt Blue was selling 12 or 18 packs that you could break the case apart a make into a cowboy hat. Anyone remember, or know of that? Like I said, I wasn't there but could picture it. Made me chuckle.