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NFL Television ratings


jaybee

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NFL ratings are dropping big this year.

 

Research conducted on behalf of SportsBusiness Daily has found unprecedented double-digit audience declines for NFL games so far this season.

 

According to research firm CivicScience, NBC’s Sunday Night Football — the highest rated prime-time program for the last five years — has seen its average audience drop 10 percent so far this year after four games.

 

Viewership of the NFL’s widely dispersed Thursday night games has dropped 15 percent. And ESPN’s Monday Night Football is down 19 percent.

 

 

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And yet Team is valued more than he bought it to otherwise in about a year is positive ROI think he cares where he bought it

NFL will just tap into the UNTAPPED for the most part streaming revenue

 

That's a paper valuation, not what somebody will actually pay for the team. Part of that valuation was derived based on his purchase of the Bills, which set the floor with the increase over the last year attributed to expectations of higher ratings.

 

If ratings continue to fall by double digits, next TV contracts won't be as lucrative, which will lead to franchise value declines.

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That's a paper valuation, not what somebody will actually pay for the team. Part of that valuation was derived based on his purchase of the Bills, which set the floor with the increase over the last year attributed to expectations of higher ratings.

 

If ratings continue to fall by double digits, next TV contracts won't be as lucrative, which will lead to franchise value declines.

 

Not necessarily. The value of a franchise is determined by supply vs. demand. And with the increasing number of billionaires in the United States, you can bet that there is an increase in demand for ownership of professional sports teams. Yet the supply of NFL teams is fixed and isn't increasing. That results in increased values for existing teams.

 

A decrease in TV revenues may make it less profitable to own an NFL team. It does not mean the team will go down in value. It might just mean that the value of the team appreciates more slowly than it would if the TV revenues were increasing.

Edited by PolishDave
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Could the decline in NFL ratings mean fans have migrated over to college football instead? Their ratings seem to be increasing. NFL has had so many issues over the past few years: concussion issues, off the field activity, etc...

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Whether this is true (I suspect it will not be over time), I am very thankful that the Pegulas were around to buy the team.

 

Let's presume that the premise of the original post is true - that is all the more reason to be thankful for the Pegulas.

 

This is why I will never understand some of the gratuitous shots that Sully and Bucky take.

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In my opinion, this is the kind of thing that will eventually kill net neutrality. Over the past few years, there has been a media shift towards shared content, P2P streaming etc. This eats into TV ad money.

 

When billionaires and corporations lose revenue because of a minimally regulated internet, you can bet corporate friendly government regulations are on the way.

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In my opinion, this is the kind of thing that will eventually kill net neutrality. Over the past few years, there has been a media shift towards shared content, P2P streaming etc. This eats into TV ad money.

 

When billionaires and corporations lose revenue because of a minimally regulated internet, you can bet corporate friendly government regulations are on the way.

 

Maybe that will happen. But it sure didn't happen for Hugh Hefner. NFL is football porn. You just won't get the live stuff.

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I'm not sure why this would have any impact on the value of a franchise.

 

And for that matter, what negative impact would this drop even have?

 

The only thing that ratings will dictate is ad revenue, which doesn't impact the NFL until negotiations for TV contracts.

 

BUT--now that new wave content providers like Google and Twitter want in on the broadcast game, are we really expected to think bids for NFL rights will...drop...because of this?

 

Nah.

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