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Bills not participating in the NFL Global Markets Program

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I don't quite understand why the Bills aren't participating in the NFL Global Markets Program... naturally team near the borders have a natural relationship with Canada and Mexico, but our fan base has been global for many years now. What's the deal?







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Well, what are the particulars of the program? The article doesn't say much beyond the vague "marketing, fan engagement and commercialization activations" which is worthless corporate speak. What are the specific benefits given by this program?

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2 hours ago, Herb Nightly said:

I think the Bills already have "exclusive " NFL rights to Toronto market. If they bid on marketing rights elsewhere, they would probably lose that. Also,Bills,being from a small market, might not attract much interest overseas.


say what?

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