I think these are both reasonable ways to view the situation, although I don't know if it took "ballz" to be Pancho the fan; he was just a little crazy. The media love to glom on to these "crazed fan" stories (like Fireman Ed) and then Pancho's cancer made it a more personal story.
It's no skin off my teeth for the Bills to recognize Pancho, and I don't think there's anything "big" to be made of the fact Jim Kelly didn't meet him.