PSL Pricing/Seat Selection Discussion

[PromoTheRobot]

14 hours ago, JakeFrommStateFarm said:

That will never work. Lots of other teams have figured out this "season tickets holders selling tickets to recoup costs" scheme and the Bills will shut it down just like other teams have done.

 

They are your season tickets but you do not have the right to sell them.

 

Home teams are afraid of home games being filled with opposing fans like if the steelers came to town. 

 

Bottom line if you cant afford the tickets then don't buy them.

 

Here is an example of the Colts penalizing their season ticket holders for selling their season tickets 

 

 

 

11 hours ago, Just Jack said:

 

The Lions have also revoked season tickets...

 

Detroit Lions offer statement after revoking season tickets from reselling fans - Pride Of Detroit

Those owners can just go eat their tickets when demand falls.

[Einstein]

35 minutes ago, SoMAn said:

Only if you’re strictly measuring in financial return.  A return on investment can also be measured in utility, value, and personal enjoyment.

To use a real property appraisal analogy, if you install an in ground pool in your backyard, is that an investment? Probably not unless there’s mass neighborhood conformity.
BUT, it is an investment in terms of your family’s use, enjoyment; and memories being created. 
Same principle for ‘investing’ in PSls and season tickets. There’s a return from the enjoyment.  

 

Read the 40 posts after that - you’re rehashing an old argument that was thoroughly coveted.

[SoMAn]

4 minutes ago, Einstein said:

 

Read the 40 posts after that - you’re rehashing an old argument that was thoroughly coveted.

I obviously didn’t read the whole thread. I’m only concerned with responses to my posts. 🙃

[PromoTheRobot]

There is only a slim chance anyone will profit from their PSLs. In fact you'd be fortunate to only take a small loss.

 

These PSLs are the fan's stake in building the stadium. If you think about it, it's more fair than sticking taxpayers with the whole nut.

 

At the time $850MM was considered an obscene amount from taxpayers. Now it's only 38.6% of the cost. PSLs are around 10%. Pegula and the NFL cover just over 50%.

[vanhalen26]

We bought field clubs, 3 rows up right at mid field.  The price stings but we can’t take the $$ to the grave so wtf.  I’m guessing in around 15 years we’ll be selling - based on location if any seats in the section hold

their value, these should.

[Mike in Horseheads]

1 hour ago, vanhalen26 said:

We bought field clubs, 3 rows up right at mid field.  The price stings but we can’t take the $$ to the grave so wtf.  I’m guessing in around 15 years we’ll be selling - based on location if any seats in the section hold

their value, these should.

Is that high enough to see over the players on the sideline ?  Also for the uneducated whats a field club?

Edited Monday at 03:38 AM by Mike in Horseheads

[Ballsy]

23 hours ago, SoMAn said:

Only if you’re strictly measuring in financial return.  A return on investment can also be measured in utility, value, and personal enjoyment.

To use a real property appraisal analogy, if you install an in ground pool in your backyard, is that an investment? Probably not unless there’s mass neighborhood conformity.
BUT, it is an investment in terms of your family’s use, enjoyment; and memories being created. 
Same principle for ‘investing’ in PSls and season tickets. There’s a return from the enjoyment.  

By that definition, you could say buying tickets to the movies is an investment, or shopping for clothes is an investment.  I know that my wife likes to call her shoe purchases an investment, but that is only to make her feel better.  An investment is an asset or property acquired to generate income or gain appreciation.  Concert tickets, clothing, and PSLs are generally not investments.  Now, if you are buying PSLs to take clients to games and the clients are generating income, maybe, but if it's just for your enjoyment, probably not an investment.

[PromoTheRobot]

11 hours ago, Mike in Horseheads said:

Is that high enough to see over the players on the sideline ?  Also for the uneducated whats a field club?

I thought I read the field is sunk low enough that you can see over players easily. Will the sideline camera get in your way?

 

The field club is just what it says. Seats with club amenities at field level.

Edited Monday at 03:01 PM by PromoTheRobot

[RiotAct]

3 minutes ago, PromoTheRobot said:

I thought I read the field is sunk low enough that you can see over players easily. Will the sideline camera get in your way?

 

The field club is just what it says. Seats with club amenities at field level.

and I believe the main amenities are:

 

— Included food and (non-alcoholic) bevarages 

 

— Dedicated stadium entrance for Field Club ticketholders

 

— Ability to go down to some sort  field level roped-off area and watch the players come out of the tunnel 

 

Can anyone confirm?  Did I miss any?

[vanhalen26]

2 hours ago, RiotAct said:

and I believe the main amenities are:

 

— Included food and (non-alcoholic) bevarages 

 

— Dedicated stadium entrance for Field Club ticketholders

 

— Ability to go down to some sort  field level roped-off area and watch the players come out of the tunnel 

 

Can anyone confirm?  Did I miss any?

That’s pretty much it.  Some of the postgame news conference will be held there as well.  
 

The seats are over a dugout - it’s elevated so people can enter and exit below.  As a result the first row is row 6, and we’d be row 8.  The sales rep said row 1 is higher at the new stadium to comply with nfl rules and offer better sightlines and he estimated our row 8 would be like row 13 at the current, so we should be able to see fine other than the cameras that roll back and forth.  
 

There is a small viewing patio on the field that they give us access to as well, but I don’t think it’ll be worth standing in during a game - that will be too low to see over the players.  But it could be fun for kids during warm ups or post game I guess.  

[34-78-83]

On 7/5/2025 at 3:04 PM, jwhit34 said:

This was the first time I looked at the total chart. My seats are in the $8k section (Bills side). Overall, I think they did a pretty good job pricing the PSLs, they covered the spectrum very well and as mentioned by others there is a level that is accessible for a wide swath of fans.

 

I viewed the $8k/seat (I have 4) as not bad - amortized over the life of the PSL it is $267/season, which as it turns out is going to be just under the cost of a regular season ticket. I knew the game tickets were going to go up a lot and was more concerned about that. Mine are going from the current about $180 (I think, never know how to factor in the preseason games) to about $300, which is a huge jump - 8 regular season game cost per ticket up from about $1,440 to $2,400.

 

 

Mine only jumped about 5% for the game tickets in 2026, so it must not be a directly proportional increase and is more dependent on section... Interesting

[plenzmd1]

1 hour ago, 34-78-83 said:

Mine only jumped about 5% for the game tickets in 2026, so it must not be a directly proportional increase and is more dependent on section... Interesting

yep,  i also paid the $8K per, and while I was also told by a good friend in the Bills ticket office our seats were woefully underpriced for the NFL for years, I was shocked at the increase as well 

[Bob Lamb]

On 7/5/2025 at 10:29 PM, Just Jack said:

 

The Lions have also revoked season tickets...

 

Detroit Lions offer statement after revoking season tickets from reselling fans - Pride Of Detroit

 

This "law" ? has been referenced before and Mr. Pegula previously had a public interview about the consequences

https://dos.ny.gov/system/files/documents/2024/05/ticketreseller.pdf

[ClosetFan]

Just saw this article

 

https://wyrk.com/law-new-york-urn-buffalo/

 

Are PSLs required to bring in the ashes?

[Kirby Jackson]

15 hours ago, Bob Lamb said:

 

This "law" ? has been referenced before and Mr. Pegula previously had a public interview about the consequences

https://dos.ny.gov/system/files/documents/2024/05/ticketreseller.pdf

I think that the perception of resellers is a little misunderstood. In the 90’s there were guys outside with signs trying to sling tickets. Over the last 20 years it has changed dramatically. The teams partner with large, national, professional resellers to create another avenue of distribution. The Bills (and pretty much every team), have some partners that own large chunks of season tickets with only the intent of resale.
 

When I worked in sports, we were one of the first teams to embrace it. Roughly 10% of our season tickets were to resellers. I don’t think it’s quite that high here because of the size of an NFL stadium but I think it’s reasonable that 5k or so belong to resellers. Maybe they gave a deal like 100 PSLs for the price of 75? Resellers want to buy low rows, seats on the low end of a price break, close to midfield, etc… Teams will usually allocate some of that prime real estate to them in exchange for offloading the toughest to move inventory (upper corners, etc). It used to be an adversarial relationship 20 years ago or so but that’s changed. It makes WAY more business sense, for both sides, to embrace it (at least to a degree depending on demand). These resellers keep you stable during a down swing in demand and in exchange you reward them when the demand is high. With all of the websites out there now, offering protection, it has changed the game. There are still some antiquated feelings on the secondary market but it’s not going away. 

[WotAGuy]

30 minutes ago, Kirby Jackson said:

I think that the perception of resellers is a little misunderstood. In the 90’s there were guys outside with signs trying to sling tickets. Over the last 20 years it has changed dramatically. The teams partner with large, national, professional resellers to create another avenue of distribution. The Bills (and pretty much every team), have some partners that own large chunks of season tickets with only the intent of resale.
 

When I worked in sports, we were one of the first teams to embrace it. Roughly 10% of our season tickets were to resellers. I don’t think it’s quite that high here because of the size of an NFL stadium but I think it’s reasonable that 5k or so belong to resellers. Maybe they gave a deal like 100 PSLs for the price of 75? Resellers want to buy low rows, seats on the low end of a price break, close to midfield, etc… Teams will usually allocate some of that prime real estate to them in exchange for offloading the toughest to move inventory (upper corners, etc). It used to be an adversarial relationship 20 years ago or so but that’s changed. It makes WAY more business sense, for both sides, to embrace it (at least to a degree depending on demand). These resellers keep you stable during a down swing in demand and in exchange you reward them when the demand is high. With all of the websites out there now, offering protection, it has changed the game. There are still some antiquated feelings on the secondary market but it’s not going away. 

If you have a waiting list for season tickets, what’s the upside of selling that inventory to brokers instead of the waiting list?  I ask, because I’ve read there is a waiting list for season tickets. 
 

 

Edited 2 hours ago by WotAGuy

[SoMAn]

I'm curious as to how the teams know if you're selling.

The last time I attended a game, printed tickets were still being issued, so I'm not familiar with some of the technological changes and protocol since then.

Do the teams have some level of oversight with digital tickets when they're transferred to another party?