Always look forward to football season with my Bills. Can't say I've ever had a year in which apathy set it.
May be different for me than some others. I never dedicate my free relaxation time to vegging out on the sofa with college ball, baseball, basketball, or hockey, so Bills' football is my guilty pleasure every fall.
When I was younger I enjoyed basketball and hockey, but I just can't go halfway into it. It's all or nothing, so I don't bother at all.
To me it's like a Netflix episodic series. You're either going to be committed to it 100% or eschew it altogether. No point is just watching 2 0r 3.
Baseball? When we were kids, everyone watched the world series. There used to be afternoon world series games that we'd catch when we came home from school. My hometown Braves won the world series a couple of years ago. I couldn't tell you a single player on that team. That's how much I GAF.
So, the short answer for me is that Bills' football season is for me like Christmas for kids. Always involved every year.