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New Era sign is atrocious


mrags

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I get it, you just paid millions for the naming rights. But you are really going to stand there and replace the front door of the stadium with the former deceased owners name with a stupid advertisement for hats? You couldn't come up with some sort of decent logo, signage. Instead it looks like a stupid billboard off the 190.

 

Ralph is probably rolling over in his grave right now.

 

Pegula should be ashamed of himself as well. For someone who is such a pansy when he talks about his teams and his town, sure sells out like a B word.

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I get it, you just paid millions for the naming rights. But you are really going to stand there and replace the front door of the stadium with the former deceased owners name with a stupid advertisement for hats? You couldn't come up with some sort of decent logo, signage. Instead it looks like a stupid billboard off the 190.

 

Ralph is probably rolling over in his grave right now.

 

Pegula should be ashamed of himself as well. For someone who is such a pansy when he talks about his teams and his town, sure sells out like a B word.

From a branding standpoint I thought that it was pretty good. They stayed true to their brand that is recognized around the world and tied it into the Bills. You would never see Mercedes-Benz use a square to promote their brand or Nike a diamond. They have built these brands up over many, many years and they don't want you to have to figure out who it is. New Era is the most famous cap company in the world. They are going to keep their brand message and marks the same in all advertising.
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