Yeah, I am guessing it may lead to a rule change. You are allowed a running start as long as you are not heading towards the line of scrimmage, which he wasn’t.
I was shocked when I saw it, because I have never seen anyone do that before.
I agree, leave it to the evil genius, to come up with something new, in a game that’s been played for over 100 years. (By the way, it is likely not new, but it was new to me.)