If you play in the NYC market, you will be a target. It's a huge risk-reward situation. If you perform well and win, you will be a god. If you do not, you will be mercilessly destroyed. The media picked on Manning at first, then he won two Superbowls and he is now great in their eyes. Sanchez was a media darling at first. He didn't win (anything big) so he is now relegated to NY Post punchlines. Imagine in this day and age what would happen to a guy like Namath? His boast was a big deal back then, but it would be magnified times a million today. If he lost, he would be run out of town. Buffalo is so low profile that failure is an option. Few will know.