Bob Lamb Posted Tuesday at 11:46 PM Posted Tuesday at 11:46 PM Labatt to celebrate Bills final season at stadium with new beer Retailers and brands connected with the Buffalo Bills are looking to capitalize on the excitement and nostalgia swirling around the team’s final season in their stadium. Labatt is debuting the Labatt Blue Light Stadium Shandy − with three can designs − to celebrate the final season at the current Highmark Stadium and 52 years of memories. The limited-edition blueberry lemon shandy coming out this month is “as bittersweet as the closing of the stadium,” Labatt officials said. “This shandy was made to toast every epic tailgate, last-second win, and unforgettable Sunday shared in that stadium,” said Jason Folaron, brand manager for Labatt USA. “We wanted to create something that tastes like the moment − sweet for what’s ahead, a little bitter to leave it behind.” Labatt is a longtime partner of the Bills and will continue that sponsorship into the new stadium, set to open for the 2026 season. The company will be hosting in-stadium interactions, on-premises samplings, social giveaways and a Bills flyaway sweepstakes in support of the new offering. 1 1 Quote
Roundybout Posted yesterday at 12:22 AM Posted yesterday at 12:22 AM If they wanted a real farewell beer, shouldn't it be a cream ale? 1 2 Quote
Augie Posted yesterday at 12:42 AM Posted yesterday at 12:42 AM They’ve pretty much forced my hand, I’ll have to try one. 1 Quote
Draconator Posted yesterday at 01:46 AM Posted yesterday at 01:46 AM 1 hour ago, Augie said: They’ve pretty much forced my hand, I’ll have to try one. same Quote
muppy Posted 16 hours ago Posted 16 hours ago I think a non alcoholic version should be available if possible yeah prolly not but still. I can't drink any more but I wouldn't mind seeing others enjoy it. I would if I could.. Great business opportunity it is a Lock to succeed. I think. 10 hours ago, Roundybout said: If they wanted a real farewell beer, shouldn't it be a cream ale? I don't get it ? Quote
Ridgewaycynic2013 Posted 15 hours ago Posted 15 hours ago 1 hour ago, muppy said: I don't get it ? I think referencing Genesee Cream Ale, aka 'the green death'. Before Labatt became ubiquitous in WNY, Genesee was the frugal beer of choice. 1 2 Quote
muppy Posted 15 hours ago Posted 15 hours ago thanks guys. I haven't had "green death" since the 70's its like childbirth, I blocked out the pain by now lol 1 Quote
Fleezoid Posted 15 hours ago Posted 15 hours ago 11 minutes ago, Ridgewaycynic2013 said: I think referencing Genesee Cream Ale, aka 'the green death'. Before Labatt became ubiquitous in WNY, Genesee was the frugal beer of choice. Omg, I've never heard Genny Cream called 'the green death'. Hilarious, and appropriate. I used to drink truckloads of Blue back in the day. That aside, I have 2 questions: Shouldn't the label have some reference to the stadium? I don't see any. And.....anyone know if this will be available online? 1 Quote
DaVinci Posted 15 hours ago Posted 15 hours ago 1 hour ago, muppy said: 11 hours ago, Roundybout said: If they wanted a real farewell beer, shouldn't it be a cream ale? I don't get it Cream Ale tends to go rite through you. 1 1 1 Quote
muppy Posted 15 hours ago Posted 15 hours ago Just now, DaVinci said: Cream Ale tends to go rite through you. I know the reference lol I just didn't get it right away. LONG time ago memory. Genny cream ale ahh yes the green death lol I've had it. It can't be THAT bad it has survived all these years. Right? LOL 1 1 Quote
Ridgewaycynic2013 Posted 14 hours ago Posted 14 hours ago (edited) 1 hour ago, Fleezoid said: Omg, I've never heard Genny Cream called 'the green death'. Hilarious, and appropriate. The 'green death' name was apparently first used by New Englanders to describe Heffenreffer beer, but the name was happily coopted by WNYers to describe Genesee's ale...and its effect on drinkers. * During a few strikes in the seventies and eighties, Brewers Retail (now the Beer Store) closed, and LCBOs were allowed to import large amounts of cheap beer from the U.S. In the Niagara Peninsula, we seemed to get a lot of Blatz beer, which my brother described as the beer named after the sounds made the following morning after drinking it. Edited 13 hours ago by Ridgewaycynic2013 Wrong 'its'. 😁 1 Quote
Fleezoid Posted 14 hours ago Posted 14 hours ago 12 minutes ago, Ridgewaycynic2013 said: The 'green death' name was apparently first used by New Englanders to describe Heffenreffer beer, but the name was happily coopted by WNYers to describe Genesee's ale...and it's effect on drinkers. * During a few strikes in the seventies and eighties, Brewers Retail (now the Beer Store) closed, and LCBOs were allowed to import large amounts of cheap beer from the U.S. In the Niagara Peninsula, we seemed to get a lot of Blatz beer, which my brother described as the beer named after the sounds made the following morning after drinking it. Blatz beer!? Ha ha. I vaguely remember that. And I absolutely remember the Brewers Retail. We used to drive across the border just for the beer, but what a pain. The store had ridiculously short hours; 10am to 6pm, if I remember. Sucked if we were going to Sherkston Beach...we'd have to wait till 10 to get the beer we wanted. Quote
Ridgewaycynic2013 Posted 13 hours ago Posted 13 hours ago 24 minutes ago, Fleezoid said: Blatz beer!? Ha ha. I vaguely remember that. And I absolutely remember the Brewers Retail. We used to drive across the border just for the beer, but what a pain. The store had ridiculously short hours; 10am to 6pm, if I remember. Sucked if we were going to Sherkston Beach...we'd have to wait till 10 to get the beer we wanted. The Ridgeway Brewers Retail at one point was the busiest in the network in Ontario. It really was the only convenient one if you were on the way to Sherkston. The Fort Erie store at the time was buried up in the north end. The Ridgeway store is now in its third iteration. There were times people were lined up 50 or more waiting to get in. Quote
The Jokeman Posted 9 hours ago Posted 9 hours ago 17 hours ago, Roundybout said: If they wanted a real farewell beer, shouldn't it be a cream ale? No, the stadium is in Erie not Genessee County Quote
Ridgewaycynic2013 Posted 8 hours ago Posted 8 hours ago Real fans drink Labatt 50. * Q. What's worse than a Labatt 50? A. A warm Labatt 50. 😁 Quote
Buffalo716 Posted 7 hours ago Posted 7 hours ago (edited) 19 hours ago, Roundybout said: If they wanted a real farewell beer, shouldn't it be a cream ale? Well that's the Rochester special in 2025 Most of the alcoholics in Buffalo drink labatts now... I don't think genny has been bigger than labatts in Buffalo for a long long time Edited 7 hours ago by Buffalo716 1 Quote
Gugny Posted 7 hours ago Posted 7 hours ago 19 hours ago, Roundybout said: If they wanted a real farewell beer, shouldn't it be a cream ale? “Genny Cream Ale … It’s Not Goodbye; It’s See You Later.” Quote
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