Labatt Beer to Issue "Goodbye Ralph" Beer

[Bob Lamb]

Labatt to celebrate Bills final season at stadium with new beer

 

Retailers and brands connected with the Buffalo Bills are looking to capitalize on the excitement and nostalgia swirling around the team’s final season in their stadium.

Labatt is debuting the Labatt Blue Light Stadium Shandy − with three can designs − to celebrate the final season at the current Highmark Stadium and 52 years of memories.

The limited-edition blueberry lemon shandy coming out this month is “as bittersweet as the closing of the stadium,” Labatt officials said.

“This shandy was made to toast every epic tailgate, last-second win, and unforgettable Sunday shared in that stadium,” said Jason Folaron, brand manager for Labatt USA. “We wanted to create something that tastes like the moment − sweet for what’s ahead, a little bitter to leave it behind.” 

Labatt is a longtime partner of the Bills and will continue that sponsorship into the new stadium, set to open for the 2026 season.

The company will be hosting in-stadium interactions, on-premises samplings, social giveaways and a Bills flyaway sweepstakes in support of the new offering.

 

 

[Roundybout]

If they wanted a real farewell beer, shouldn't it be a cream ale?

[Augie]

They’ve pretty much forced my hand, I’ll have to try one. 

[Draconator]

1 hour ago, Augie said:

They’ve pretty much forced my hand, I’ll have to try one. 

same

[muppy]

I think a non alcoholic version should be available if possible

 

yeah prolly not but still.

 

I can't drink any more but I wouldn't mind seeing others enjoy it. I would if I could..

 

Great business opportunity it is a Lock to succeed. I think.

10 hours ago, Roundybout said:

If they wanted a real farewell beer, shouldn't it be a cream ale?

I don't get it

 

?

[billsfanmiamioh]

🤢

[Ridgewaycynic2013]

1 hour ago, muppy said:

 

I don't get it

 

?

I think referencing Genesee Cream Ale, aka 'the green death'.  Before Labatt became ubiquitous in WNY, Genesee was the frugal beer of choice.  

[muppy]

thanks guys. I haven't had "green death" since the 70's

 

its like childbirth, I blocked out the pain by now

 

lol

[Fleezoid]

11 minutes ago, Ridgewaycynic2013 said:

I think referencing Genesee Cream Ale, aka 'the green death'.  Before Labatt became ubiquitous in WNY, Genesee was the frugal beer of choice.  

 

Omg, I've never heard Genny Cream called 'the green death'. Hilarious, and appropriate.

 

I used to drink truckloads of Blue back in the day.  That aside, I have 2 questions:

 

Shouldn't the label have some reference to the stadium? I don't see any.

 

And.....anyone know if this will be available online?

[DaVinci]

1 hour ago, muppy said:

11 hours ago, Roundybout said:

If they wanted a real farewell beer, shouldn't it be a cream ale?

I don't get it

Cream Ale tends to go rite through you.

[muppy]

Just now, DaVinci said:

Cream Ale tends to go rite through you.

I know the reference lol I just didn't get it right away. LONG time ago memory. Genny cream ale ahh yes the green death lol

 

I've had it. It can't  be THAT bad it has survived all these years. Right?

 

LOL

[Ridgewaycynic2013]

24 minutes ago, Fleezoid said:

 

Omg, I've never heard Genny Cream called 'the green death'. Hilarious, and appropriate.

 

The 'green death' name was apparently first used by New Englanders to describe Heffenreffer beer, but the name was happily coopted by WNYers to describe Genesee's ale...and it's effect on drinkers.

*
During a few strikes in the seventies and eighties, Brewers Retail (now the Beer Store) closed, and LCBOs were allowed to import large amounts of cheap beer from the U.S.  In the Niagara Peninsula, we seemed to get a lot of Blatz beer, which my brother described as the beer named after the sounds made the following morning after drinking it.

[Fleezoid]

12 minutes ago, Ridgewaycynic2013 said:

The 'green death' name was apparently first used by New Englanders to describe Heffenreffer beer, but the name was happily coopted by WNYers to describe Genesee's ale...and it's effect on drinkers.

*
During a few strikes in the seventies and eighties, Brewers Retail (now the Beer Store) closed, and LCBOs were allowed to import large amounts of cheap beer from the U.S.  In the Niagara Peninsula, we seemed to get a lot of Blatz beer, which my brother described as the beer named after the sounds made the following morning after drinking it.

 

Blatz beer!? Ha ha. I vaguely remember that. And I absolutely remember the Brewers Retail. We used to drive across the border just for the beer, but what a pain. The store had ridiculously short hours; 10am to 6pm, if I remember. Sucked if we were going to Sherkston Beach...we'd have to wait till 10 to get the beer we wanted.