Labatt Beer to Issue "Goodbye Ralph" Beer

[Bob Lamb]

Labatt to celebrate Bills final season at stadium with new beer

 

Retailers and brands connected with the Buffalo Bills are looking to capitalize on the excitement and nostalgia swirling around the team’s final season in their stadium.

Labatt is debuting the Labatt Blue Light Stadium Shandy − with three can designs − to celebrate the final season at the current Highmark Stadium and 52 years of memories.

The limited-edition blueberry lemon shandy coming out this month is “as bittersweet as the closing of the stadium,” Labatt officials said.

“This shandy was made to toast every epic tailgate, last-second win, and unforgettable Sunday shared in that stadium,” said Jason Folaron, brand manager for Labatt USA. “We wanted to create something that tastes like the moment − sweet for what’s ahead, a little bitter to leave it behind.” 

Labatt is a longtime partner of the Bills and will continue that sponsorship into the new stadium, set to open for the 2026 season.

The company will be hosting in-stadium interactions, on-premises samplings, social giveaways and a Bills flyaway sweepstakes in support of the new offering.

 

 

[Roundybout]

If they wanted a real farewell beer, shouldn't it be a cream ale?

[Augie]

They’ve pretty much forced my hand, I’ll have to try one. 

[Draconator]

1 hour ago, Augie said:

They’ve pretty much forced my hand, I’ll have to try one. 

same