https://www.si.com/nfl/2024/01/15/peacock-chiefs-dolphins-23-million-viewers
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"Here’s what I wrote in May when the NFL decided to put a playoff game on Peacock: “The NFL can do whatever it wants. The NFL is Teflon. If the NFL put a game on at 3 a.m., we’d watch. The NFL has a grip on this country that gives them the power to do whatever it wants without any ramifications.”
[...]
Everyone was outraged that the NFL would sell a postseason game to a streaming service. Fans, media members and players b----ed and complained about the NFL taking advantage of its customers. And yet we all watched. And the NFL knew we would because this country is addicted to the NFL.
The league and Peacock, though, must have gotten a little fed up with all the backlash because they used halftime of Sunday’s Los Angeles Rams–Detroit Lions game on NBC to take a victory lap and congratulate themselves for fleecing fans and making them fork over money to subscribe to Peacock to watch the Chiefs beat the Dolphins."
[...]
Poor Mike Tirico was forced to utter the words, “Congratulations to our Comcast and NBCUniversal teammates, thanks to commissioner Roger Goodell and our partners at the NFL and all of the fans on this record-setting collaboration. A milestone moment in media and sports history.”
A milestone moment? History?
Here’s the real version of what Tirico should’ve said in that embarrassing video:
“Roger Goodell sold an NFL playoff game to Peacock for $110 million, and NFL fans subscribed to Peacock to watch the game. We knew this would happen because Americans love the NFL more than anything, so thank you for going along with our plan of holding you hostage. And you might as well make sure you’re subscribed to Paramount+ and ESPN+ now because the NFL will be selling playoff games to those streaming services, too.”