I'm seeing this "Super Bowl or Bust" term quite a lot.
Now, to me, this means we either get to the Super Bowl or everything goes to crap. But is the way the organisation is now run and how the team is set up and coached mean even if we fall short of the SB we'll be contending again next year? Not a lot will "bust".
It's "Super Bowl or extreme disappointment" to me at this stage.