I do not buy the marketing abilities of Brandon, his brainstorm of the playing games in Toronto failed and the need for a complex marketing strategy is not required. In Buffalo, build a winner, a team constantly competitive and you have a successful marketing strategy. For years RW resisted paying for marketing until Brandon arrived and sold snake oil; as far as corporate box seat go, put a product on the field and they will sell.
This teams drafts over the last decade are horrendous, poor coaching staffs, and lousy FA acquisitions for the most part. Buffalo fans are now giddy over a 9-7 finish despite getting beat by a 4-12 team with nothing to play for; yet no post season since 1999.
Where else in the business world can you fail so consistently and remained employed?
And now this circus is merely the culmination of this lost decade.