This is where the old saying, "no longer flying below the radar" comes into play. The Bills do not need to be below the radar, because they can meet, and beat the attack head on. Cincy (specifically their Offensive Line) is not built to withstand that kind of attack. Burrow won't have the kind of time that Josh will, and the more times he takes a hit this year, the less likely it will be that he can play all 17 games. (Josh is inarguably more sturdy than Burrow, and likely, more allusive as well.)
This is not to say they are awful, I actually see them winning 10 games. I just happen to think that someone else in the division will win 11.