Our grocery store has a great craft beer selection, most of which is too pricey for me. But when they run a sale on something I like, I stock up. It's still not as cheap as Bud, but it's worth it to me. Also, I only drink one or two a day, so that helps keep the cost down.
When we go on camping trips and I'm drinking 4-6 a day, I go for something lighter.