When a rivalry has been one-sided for a length of time - like this one - so much of it is psychological.
I loved hearing Beasley's comments about not caring; I hope most of the players feel that way, and see it as just another game & chance to go 4-0. Straight-up, we really should win this game at home. The talent differential isn't significant. For the one position where it is, they're relying on someone who just turned 42.