because it's the first time this has happened in the history of the NFL. It's newsworthy today, hopefully tomorrow these types of things won't need to be newsworthy, but that's where we are right now.
If this is the worst thing to come out of this, I guess that's progress in itself. Also, the NFL is actively trying to have a positive impact on society, whatever the motivation, it's a good thing. Baby steps are ok too. We don't need perfection, just progress. It's not always clean.