Can't say I agree that the protests have had little effect on viewership. I have a handful of friends who are die hard Bills fans. They are also veterans and have stopped watching and going to games as long as the players continue to kneel for the anthem. Two are even season ticket holders, but won't go or watch. This is just in my small circle of friends and there are about 5 guys I know who have done this. If this is just my little circle, I can't even imagine how many others have chosen to do the same things.