It's a combination of a lot of things. Cleveland messed up with that contract. 31 other teams know that and I'd argue most of the players do too. Lamar is a pretty unique player. He's arguably the best athlete on the field on any given play but he also isn't a fantastic passer. Would he be as effective in a different offense? It's hard to say but the fact he has been injured and his passing numbers are good, not great makes it extremely difficult to justify spending at least two 1's and a fully guaranteed deal. NFL owners will do just about anything to win, but they didnt become billionaires by making dumb deals