Here in Israel, cable TV became widely available in the early 90s just as the Bills were playing in the superbowl every year. Israelis were unfamiliar with American football before then (the superbowl was televised for the first time during the Gulf War - Wide Right) so people who became familiar with the game as it began to be televised here thought that the Bills were a dynasty like the 60s Packers, the Yankees or Manchester United.
I remember an ad campaign for one of the cable TV companies, with billboards everywhere, showing a closeup action shot of Jim Kelly.
By now American football games are a staple of cable sports here, so I guess the Bills track record in the intervening years has dampened the Bills enthusiasm pretty much. But my friends who follow sports all know about Josh and the New Bills, and they often congratulate me after an important win.
BTW 1PM games are Sunday 8PM prime time games for us, given the time difference.