The market is geared towards the younger viewers, and to gain new younger viewers. The NFL knows they have me, a soon-to-be 35 year old who isn’t going anywhere as long as my team stays. They know I’ll watch all my games and maybe even tune in for big time matchups. As a 35 year old, they know I may buy maybe one or two jerseys over the span of the next 8 years.
But a 10-15 year old? They’ll convince their parents to get Madden, and trading cards, and team items, and rookie jerseys, and that exciting FA addition’s jersey, and OMG the music that this 15 year old listens to is ALSO the music that the NFL uses!! Quick, book a deal with Nicklodian!
NFL knows the money is where the youth is.