If he's telling the truth then there should be hell to pay in regards to the 100k to throw a game. Loss of the franchise would be first on the list.
The Rooney rule is a tricky one however. I personally think most if not all teams have there minds made up who they want to hire and it's just a hand-job to satisfy the rule.
In this day and age of win at all cost ad the financial rewards that come with it in the NFL , I find it hard to believe that any team would not hire the best qualified person, much like a GM would go after the best player available at the draft or during free agency. If there is a Black coach out there that can lead a team to the SB, then I'm pretty sure that most if not all teams will pursue that person.
Then again, I'm sure there are still remnants of "The good 'ol boys club".