Exactly, Brady is deluting the offensive talent by spreading out targets to 11 different players. Even though 4-5 of these guys shouldn't even be seeing the ball unless someone gets injured. Identify your top receivers and target them. Stop wasting targets on 3rd string players. Kincaid, Shakir, Palmer, Cook and Coleman (last resort) are getting all the looks. And whoever we pu at the trade deadline can take Keon's targets.
This offense shouldn't be about quantity (everybody eats) but QUALITY. The same strategy should be practiced with our DL. Let Oliver and Walker play 70% snaps.