that's how they're selling it now apparently. start early on and slow the process of wrinkles. my wife has a very attractive friend who i didn't even recognize recently. we were at an event, i had just bought a beer, and i heard someone calling to me. when i looked over i thought, "who in the world is that". after seeing who she was standing with i figured it out, but it really took me a minute...and this girl was in our wedding.