This thread is embarrassing for many reasons. Its a typical TBD, semantics based, circle jerk with a side of Mongolian cluster f@#$ as the topic has been framed so poorly.
The organization is not in win now mode. No matter what a coach or the players may say in an interview, teams with question marks at QB are not in win now mode. If you want to see win now mode, look at Denver since acquiring Manning. They were all over free agency, loading up for a 2 or 3 year run. Talib, Dumervil, Welker, Vernon Davis, Sanders, Ward. Some of those moves were flops, but they went for it with big money short term deals to win while Manning could still play.
http://www.milehighreport.com/2014/4/9/5596570/broncos-free-agency-grades-2014
Basically sitting out free agency and extending your own drafted and developed talent is not win now. Replacing your free agents with draft picks is not win now. Its a thoughtful and sustainable approach to managing a franchise.
Every coach and player will talk about win now since that's their only goal. Theirs is a short term view regardless of circumstance. Win now is reflected in the actions of decision makers. Unless your coach is GM, its really not up to them. Rex, Rob, and a dozen guy named Williams can talk about winning now, or all in, or any other catch phrase but you only need to pay attention to what the front office is doing to answer that question.