Bust or Breakout: Can Keon Coleman make an "Eric Moulds" style great leap forward

[Pete]

On 12/7/2025 at 6:46 PM, vincec said:

Coleman isn’t half the player that Higgins is.

Not 1/100th the player of Tee.  Tee is making high effort, one handed clutch catches, while concussed.  Keon runs lazy routes, and shows little effort on scramble drills 

[buffalo2218]

Coleman isn't dedicated enough to his craft. I started questioning his initiative years ago against the Jags on MNF. Shakir got blasted in the knees running in to the end zone from a guy Coleman should have been blocking. Instead of blocking the guy that blasted Shakir, he just stood there and watched

[wakingfane]

Not yet... maybe next week

[Kelly to Allen]

The goal for him imho right now is to catch everything and just be productive a little bit. Maybe make a play here or there.

 

I have given up on him being a top 1- 2 wr

[davefan66]

Coleman won’t be an integral part of this offense this year. Pretty sure when Palmer comes back from injury, Coleman is a healthy scratch.  Just don’t see him making any impact this late in the season.  If Kincaid stays healthy, he will be a large target moving forward.

 

Last few games, and the whole season, our offense relies heavily on TE’s and backs to pick up a lot of the receiving yards. Bengals game, our WR’s had 53 of Josh’s 251 yards.  Steelers, WR’s had 32 of 123 game receiving yards. For the season our WR’s have 1,694 of Josh’s 3,084 yards. Not a lot of opportunities for Coleman to make any impact.  Heck, JSM in Seattle alone has 1,428 yards this season, Nacua has 1,186.

[Chandler#81]

Maybe in his dreams. He’s washed out.

[FireChans]

8 hours ago, thenorthremembers said:

 

Benjamin gets a lot of crap for the way his career turned out but he was a good NFL wideout before his ACL injury.    Coleman is nowhere near what Benjamin was before the injury.  He isnt even half the wideout Benjamin was right after the injury. 

That’s not the way it actually went though.

 

Kelvin was a notorious bad attitude guy. He had 1900 yards in 2 seasons and was shipped off the Panthers. He had weight problems. He came to Bills and refused to learn the playbook or where to line up. 
 

He was a bit better than Coleman but he was still a big slow from FSU with attitude problems. Like I said, Beano has a type.

[Ayjent]

I still have hope for him, but I also question the ability of Brady to know how to get the maximum ROI out of the WR position.  I'm not defending Coleman's lack of production or meh second year with some concerning issues with focus. 

 

You can probably pluck some of the best players at WR from any team and they would probably not have the same production in the Bills Offense, because there is no real willingness to impose the Offense's will in the passing game.   Maybe that would change with such talent, but we saw what happened to Diggs production with Brady and many others you would expect to have career years with the Bills based on their success elsewhere haven't been anything close since Brady took over.  They are a team that focuses on running first and foremost and aren't going to go pass happy unless they are forced to.  I think that is the bottom line, and that is not to say that Coleman isn't a disappointment, but I'm not sure this Offense is ever going to maximize his potential, whatever that may be.

 

Here is what a lot of people here and elsewhere are saying that is true - he has to be better at controlling what he can control and be better at those aspects of his game.  I'm not suggesting he isn't trying or anything like that - these guys all work hard to play at this level - but the attention to detail is how you make an impact in the pros and you have to refine your technique and be mindful of it until it becomes second nature because the level of talent you are playing against is going to be that good on most days and any weaknesses in your game will be exposed unless you have answers.

[JP51]

Moulds had an RAC knack I do not see in Coleman... He was a bit aloof like Coleman ... bottom line to me is no... I dont see Coleman getting the chance to develop into Moulds at least here... I think they are done with him after this year unless there is a massive turnaround that is way out of character... 

[2003Contenders]

The body language is just so bad. He also looked VERY uncomfortable with his footing in the snow on Sunday. 

[Xerx]

Keon's footwork is terrible, how he played college basketball with this footwork is unfathomable 

[BearNorth]

Cooks doesn't have Keon's size, but that signing suggests the Bills know they need to get faster on the boundary.