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I get the bean counters thinking one Uni = $ so three = $$$. But seriously.  This is not how to build a brand (no pun). H-town has a rising star QB and lots of hype and they decide to introduce three unis to a new national audience. 
 

the dark looks very ATL. 
 

the red helmet with the horn, good start but no contrast between black and gloss cherry red so the horn is lost btw Minn wants to remind you they have a white horn so don’t even think about it. This might be why the black on red. 
 

the H logo helmet. Just dumb. No need ($$$ I guess) for this helmet and honestly the H would be better as an accent to all the uniforms on the shoulder or left breast or integrated into the logo (which they seem to have decided they HAVE to keep) which only makes things more confusing. 

 

finally if you hide the uniform with lots of cropped photos and busy backgrounds, maybe they aren’t quite and cool as you think. But what do I know. 

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