Thats an overly simplistic view of why they do these things. They are systemic and procedural in how they approach opponents. Every week is about gaining the edge now, next week, next month, next year. I can't fault that. What I can fault is setting out to systematically do "whatever" it takes to gain that edge. All NFL teams are trying to gain an edge, and they all have smart people working for them. I don't believe that NE gains the edge whenever they need it over all these teams, in a 20 year period, because they focus on the right things and others don't. They are not so much smarter than everyone else, especially in the FA era. You can be better than people for a short period, in the long run to keep dominating over years is fishy to say the least. Too many scandals going back to the beginning.