My feeling now is that if I get face-value tickets from the team as a 36-year season ticket holder, I'll go. But I won't buy 3rd party seats ever again due to cost. I did for 3 of the 4 Bills Super Bowls, but never paid over $500.
I remember back in the day when STM's had to go to the stadium to pick up the tickets they got from the lottery, and scalpers were outside the doors with stacks of $100 bills offering to buy them, competing with fans who didn't win the lottery.