Its a step forward... past where this organization has been in nearly 2 decades. IMO thats a satisfying season.
I, too have cringed at how the ultimate goal changed to "playoffs" over the years...
I don't like the concrete ultimatum if its true (and I kind of doubt it is true). There are so many variables. If this team is a "good" 8-8 or 9-7 (w/o playoffs) with injuries, fixable things, lost some close games to NE, SEA, ARZ, etc... should they blow it up?
If the team falls back into the 4-6 win range, then yes, I think it may be time to re-imagine the football side (without any input from Russ Brandon)