Not always, MOST of the time, ownership changes and not much else, unless changes NEED to be made. You don't hear about it when everything stays the same. SI has been struggling for years and hasn't been able to attract younger sports fans for almost a generation. I'm 34 and grew up waiting at the mailbox for my weekly issue of SI to come, a guy that's 24 didn't have that same experience and the Brand ”Sports Illustrated” means Nothing to him. Deadspin had at one point a vast audience; the product went in one direction to the displeasure of many of it's readers and now it's ?