Terrible, terrible decision. Stuff like this make me really dislike Ryan (who I didn't care for much in the first place), and sorely tests my love for the Bills, a Team I have followed since the mind-1960s.
Plus, it seems plain stupid. What's the upside? It just brings bad attention to the team, and has zero chance of making the team better. It hurts much more than it potentially helps, and shows a lack of class and respect for civilized behavior.