That's like saying if a kid gets and A in math, the only reason he gets a C in English is lack of effort.
In business, everyone can win. in fact, that's how economies grow. Competition is healthy. There are not defined winners and losers, as there are in football. And most of the other owners made their money, too, by being shrewd businessmen.
If he measured the success of this franchise by proifits, we wouldn't be having this debate, because they would be the Los Angeles Bills.