Is that seats or PSL by group? If that’s seats, YIKES. If only 60% of the club seats have been sold, and they’re close to opening up sales to non-club seat holders, they’re in trouble.
No surprise that people who initially said “no” are getting call-backs with offers for cheaper seats. It also explains why the Bills ran that full-page ad—sorry, article—in the Buffalo News a couple of weeks ago, pushing FOMO.
Pete mentioned their sales rate was down to 65%. I wonder if it’s dropped into the 50s by now.
Edit: Just read that it is per SEAT. Yeah… that’s bad. 6,125 total club seats and they have sold approximately 58%. They’re selling ~ 240 seats per week. At this pace it will take them 4.5 more years to get to all the season ticket holders. This is because their sales rate is lower than they expected. When 4 or 5 out of 10 people say “no”, it takes a lot longer to get the seats sold.