It needs to change. 4 team divisions are dumb and less than a quarter of the league has a true rival.
Either that, or re-align based off of geography. We should be playing Cincinnati, Cleveland, and Pittsburgh every year. Those will develop into rivalries and will be easier sells because the fans will travel.
You can still schedule the cowboys, giants, and skins against each other, but it doesn't have to be twice a year.
Best 6 should get in from the conference. Don't need to play any team potentially 3 times with the playoffs.