Allen is the clear favorite but if I was betting today I like Lamar and Mahomes both more at those odds.
Usually you need to be a top two seed and actually beat good teams to win MVP. But they will bend all of the rules for Lamar. So if he ends up as a WC with good stats I wouldn't be surprised at all to see him win it. Especially with all the talking heads at Disney upset about last year.
What are Goff's odds? He could end up as a top two seed and should put up numbers.