I agree the title of the article is a mess, but a lot of what he wrote rings true.. to me anyway. As a kid of the 60's we respected the adults in our family. I still call my aunts and uncles who are still alive by prefacing their name with aunt or uncle. None of this "hey John or what's up Sue".
Remember when, sending a package or a letter to a boy we used to put "Master" before the name of the person?