if i'm not mistaken, they were trying to brand the entire SUNY system, and not just buffalo. something about galisano willing to give over a large sum to the university programs, and part of that was the name change from SUNY to something involving New York. the state didn't like it and that was the end of that.
i don't find that to be the case. i see bills gear everywhere...especially during the season. years ago you would notice a lot of pats gear when they were on top. it seem to be a certain age group who are now in their mid-30. they great up watching the dominant team and became fans. there's nothing worse than a pats fan from wny.