We have heard McD say this over and over again when talking about what their goal is when players come to Buffalo. He seems to say it now almost as much as “respect the process.” But what I have noticed over the past several weeks is that in multiple interviews with players they have also brought this up. I just read an article about Quinton Jefferson and yep, he said it. The examples are numerous.
What’s my point? This culture McD has developed is something else. You could almost remove those last three letters, it seems so ingrained in all of the players. It’s not lip service, they believe it. It’s fun to watch.