The Cinci game is enormous for momentum and confidence for the second half of the season. Win, and they are in a good spot to win 12 or so games, 2nd or 3rd seed & have a spot clinched weeks before the season ends; a loss could lead to a downward spiral no one wants to see. The 4th conference loss this early in the season, not to mention the mental toll in the locker room, could be the end.