Increased fumbles and turnovers would make the game more exciting. Goodell likes making the game more exciting (not like it wasn't exciting enough before he got his mitts on it.)
Seriously though, I am surprised they want to make it so hard to get a catch (football move, maintain process of the catch, etc.) NFL always wants more offense. Loosening up the catch rule a little would provide more offense.
I long for the days when this was ruled a catch:
https://www.youtube.com/watch?v=r8ad3pDqFO4 (watch at 0:28)