I don't see what's dumb about it. I'm not saying it'll succeed, but the games might be every bit as entertaining as an NFL game and it might appeal to families quite a bit who can see a game for a lot less money. Heck, If I take my family of 5 to a game here in Chicago, get decent seats (not the best) - the cost of tickets, parking and a couple trips to the concession stand is well over $500.