Ideally, you can have both talent and intangibles. I think if you lack arm talent and have the intangibles, you can be an average starter. Unfortunately, if you have superior talent and lack the qualities that cannot be quantified, you may be a bust. You have to judge beyond the measurable. On balance, however, I personally would opt for the fella with the talent. If you want a franchise qb, there's a threshold of natural talent, below which you just aren't going to have a top 5 qb.