Granted I have been with Direct TV for 11 years and I purchase their premier package, (over priced I know), however, every (yes every) August I call them and we negotiate $30 off my bill per month for the next 12 months and free NFL ticket with redzone package...and all I ever have to agree to is a 12 month commitment. Like I said, out of the box, I pay for their premium package, 2 DVR's and 4 HD receivers, so they are making money, but for what amounts to $130 per month for all that and the ticket, how can you say no?