I agree with you in the sense that this is a GIMMICK offense, but its working to perfection at the moment and will most likely run all the way to the SB. Will it get figured out? Yes, eventually all offenses built around running QB's get figured out and then discarded. But for now they are riding high and look unstoppable. Their 3 TE scheme is pretty impressive. One WR burner on the outside to keep the opposing safeties honest, a bruising type RB, athletic TE's that can protect as well as catch and an elusive QB faster than most WR's. And then you match that up with a very good Defense... OUCH!!
I'm not crowning them just yet because they can very well stumble but damn they're laying waste to the opposition with record numbers to boot.