No disrespect to the actual fans who attend those international games but the merchandise on sale within the stadium is 99% teams who are playing - most of your casual attendee wants a Jersey as a memento and will usually buy on. Given the fact the Jaguars have several games in the international series, it would be best served to buy the alternate team jersey as a memento - which in this case was the Bills.
I can't say the support wasn't there for Buffalo because it was, big time! But in all honesty, it pales in comparison to game day at the Ralph.
Come on Bill, don't be a kitty!